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Meijer
Supercenters to Offer PetFirst Insurance in Pet Aisles
Third major retailer to offer
PetFirst
Jeffersonville,
IN. (March 28, 2008)
- Meijer customers now can add pet health-insurance coverage to their shopping
carts. PetFirst Healthcare LLC recently launched a partnership to offer pet
insurance through more than 100 Meijer supercenters throughout the Midwest.
PetFirst insurance covers routine care and medical procedures for dogs and
cats, and is now offered through cards displayed on freestanding kiosks in the
Meijer Pet Department.
"Pet insurance can be a simple way to protect your family friend, and what
better place to do it than where you're already shopping on a weekly basis,"
said Brent Hinton, PetFirst chief executive officer, and former head of the
Kentucky Humane Society. "Meijer places a lot of emphasis on value and we're
proud to partner with them to bring more value to their pet-owning customers."
"We're very pleased to offer Pet Insurance to our Meijer customers," said Greg
Hill, pet department buyer for Meijer. "Our pet department has evolved through
the years to provide our customers with the wide variety of offerings demanded
by today's "pet parents." Adding PetFirst allows us to expand the one-stop
shopping experience for our customers with pets.
PetFirst will cover routine pet expenses such as annual exams, prescription
flea control, behavior training, spay/neuter services, diagnostics, heartworm
protection, teeth cleanings and vaccinations, as well as surgeries, x-rays or
hospitalization that result from illness or injury. Pet owners can recoup up to
90 percent of veterinary costs through PetFirst and Family Plans are available
for households with multiple pets.
Meijer is the third major retailer to align with PetFirst this year. Petfirst
insurance is also available at Kroger and Spartan store locations.
About PetFirst Healthcare
PetFirst Healthcare is a privately owned pet insurance company
based in Jeffersonville, Ind. Underwritten by an A-rated
insurance carrier and available nationwide, PetFirst provides
affordable and reliable coverage for dog and cat medical
expenses along with fast and effective claims processing. For
more information about individual and family plans and
pricing, visit www.petfirst.com or call 1-866-937-PETS.
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