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Search Underway for
America's 'Ulti-mutt' Sports Pet
Videos of sports-fanatic pets sought for Mutt Madness contest
Jeffersonville, IN. (February 7, 2008)
- The search is on to find America's "Ulti-mutt" Sports Pet. Video submissions
and votes are now being accepted for Mutt Madness, an online contest sponsored
by PetFirst Healthcare.
If Fido is a "rabid" sports fan and barks and jumps every time your football
team scores or catches some serious air when jumping to snag a Frisbee,
PetFirst wants to see it. If Fluffy wears letterman sweaters from your alma
mater or runs a 5K around the litter box, PetFirst wants to see that too.
"We are showcasing how sports can be a great way for pet owners to bond with
their furry friends and can help keep pets active and healthy," said Brent
Hinton, PetFirst CEO and former Kentucky Humane Society CEO. "Sports are
something all pet owners can engage their pets in regardless of pedigree."
America's "Ulti-Mutt" Sports Pet will win a year of pet insurance and $1,000
for his or her owner. The winner will be announced in April after four rounds
of online public voting to narrow the field.
Complete contest information and instructions for posting videos are available
at www.petfirst.com. Pet owners may post
videos now through March 15, and visitors to the site may view the videos and
vote for their favorite sports pet. Mutt Madness is also the featured contest
on PetPop.com, the social networking site "where pets are popular."
On March 16, PetFirst will post the first round of finalists, the Shaggy
Sixteen. After additional rounds of voting, the Eager Eight will post March 24,
and the Furry Four will post March 31.
Cash prizes will be awarded for each pet that advances to the Shaggy Sixteen.
For a complete list of prizes and contest information, visit
www.petfirst.com.
About PetFirst Healthcare
PetFirst Healthcare is a privately owned pet
insurance company based in Jeffersonville, Ind. Underwritten by an A-rated
insurance carrier and available nationwide, PetFirst provides affordable and
reliable coverage for dog and cat medical expenses along with fast and
effective claims processing. For more information about individual and family
plans and pricing, visit www.petfirst.com or call 1-866-937-PETS.
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