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PETFIRST HEALTHCARE 'HOUSEBROKEN' IN NEW HEADQUARTERS
Renovates 19th century building into modern pet insurance and customer-service facility

Jeffersonville, Ind. (Nov. 14th, 2007) - Nationwide pet insurance provider, PetFirst Healthcare, is newly 'housebroken' after completing a multi-million dollar renovation of a 19th century military-distribution center into a modern headquarters and customer-service facility.

Veterinarians, adoption agency executives, state and local government officials from the southern Indiana region joined PetFirst employees and their pets for a "ribbon-chewing" ceremony to open the new building.

"It feels great to finally be settled in," said Brent Hinton, CEO and founder of PetFirst. "It was really exciting to open up the doors to our new facility and show people that pet insurance is a simple way to protect the health of their furry family members. Our new facility displays the special culture of our organization, which is a major focus on customer service."

Although a relative newcomer to the pet insurance industry with three years to its name, PetFirst has quickly forged partnerships that are making pet insurance more mainstream. The company partners with retail giants such as Kroger to offer pet insurance in store shopping aisles, and works with more than 1,000 animal adoption agencies and veterinary offices across the country.

"The formation of our new headquarters was just one step in our growing success," added Hinton. "We hope to continue this path of growth in providing pet owners with peace of mind and a sense of security regarding their pet's health."

The new PetFirst headquarters is located in Jeffersonville, Indiana's "Quartermaster Station," which first opened in 1874 as a military goods distribution center until outsourcing left it largely vacant after the Korean War. When PetFirst learned of the redevelopment plan, they finalized lease terms for a headquarters relocation to Quartermaster Station. PetFirst now occupies 6,500 square feet of the 177,000-square-foot facility with offices and a call center.

About PetFirst Healthcare
PetFirst Healthcare is a privately owned pet insurance company based in Jeffersonville, Ind. Underwritten by an A-rated insurance carrier and available nationwide, PetFirst provides affordable and reliable coverage for dog and cat medical expenses along with fast and effective claims processing. For more information about individual and family plans and pricing, visit www.petfirst.com or call 1-866-937-PETS.

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